The business model is based on offering a differentiated and personalized service to each one of the customer segments. This is possible thanks to the network of specialized executives that allow us to provide a quality service.

The model is also based on an efficient distribution network with great capillarity, key to giving access to financial services easily and safely.

It is a business model that bets on technology in a decisive way, allowing the bank to undertake important investments in projects of transformation and innovation.

This model has demonstrated the recurrence of BBVA México results and strength through a strong performance characterized by a clear risk control philosophy and with the objective of maintaining long-term profitability.